Making Forays Into Emerging Markets
With the success of our investment in manufacturing, our quest for investment opportunities in India’s emerging & dynamic consumer markets continued.
A guideline from our founder was clear: Foresight must develop and own a ‘lifestyle brand’ that will become a household name. A brand that Indian consumers will associate with reliability and comfort in their daily life for the next 100 years.
Forging The Right Partnerships
Our focussed efforts led to formation of a joint venture with UK’s leading footwear retailer Pavers Limited, a fast-growing family business established in 1971 in York, United Kingdom. The joint venture gave birth to a retail footwear brand called ‘Pavers England’.
Launched in 2008 with a range of comfortable footwear and accessories, it was awarded as Best British Business Entrant into India for 2008 by UK Trade & Investment.
In 2012, Pavers England became the first company to get single brand FDI (Foreign Direct Investment) in the retail sector with a commitment of sourcing 30% of its raw materials from India.
Helping Everyone Grow
Guided by its commitment to create employment opportunities in India’s retail and e-commerce sector, by 2025, the company plans to manufacture 70% of products sold under the Pavers England brand in India.
Pavers England is set to make the most of the dynamic growth opportunity in an emerging market of 1.3 billion Indians and rising middle class.
Key People
P. Ganesh
Commercial Director –Project – Consumer Brand-India
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